In order to create the best user experience my design process is focussed on validating new product features through repetitive user tests.

Qualitative user interviews

Before starting with design-thinking I wanted to find out how users feel about their current experience with the app. We invited 15 active users in order to hear about current product problems. In that way we are able to generate quick wins for the app.

The interviews made clear that users love to watch the videos but they have difficulties when it comes to use the application itself. Mainly users wish for a better video guidance and a structured content hierachy.

UX review

While reviewing the current application I revealed a few usability problems which needed to be improved.

• Further filter options are missing (e.g. difficulty, trainers, etc.)
  
  

• Video details are overlapping another video
  
  
• Videos are not bundled if they belong to a series

Bringing all information together before even starting with interface designing will safe a lot of time and money within the process.

The concept

Together with the founder of wehorse I created a new product strategy and reflected on our user research to define a valiable product.

I suggested single videos become entire courses with step-by-step course content guidance. I also wanted to enhance a straight and easy user flow for a clear usability for both – new and already existing wehorse customers. 

Wireframing

To visualize the concept idea I started creating wireframes with a mobile first approach.

Prototyping and testing

To make sure that the new product strategy is fitting our user we needed to validate it with a user test. Therefore I created a clickable prototype.

Users love design patterns they already use on their current devices because they don´t have to think about
new interactions anymore. 
Non-thinking users will be happier users.

We invited multiple users to a user test to our office. We collected all of the feedback and started to reflect on our product. Afterwards I created an adapted prototype and we invited other users to a second user test. User testing helped us to validate our prodct vision and gave us the chance to focus on product features and workflows for real people using the product. 

Collaboration with developers

Creating an agile workflow with developers is very important to me because the design can just be as good as the developed outcome itself. Therefore I wrote detailed Jira tickets with a description and handoffs of every design feature.

User interface design

The user interface design is based on material atomic design patterns to make it easier to maintain the design system. 

The outcome

The wehorse application has a completely new learning experience now:

• Fully guided courses including multiple single videos
  
  
• Enhanced search and filter options let users easily find courses they are looking for
  
  
• Individual video recommendations based on user usage history
  

Measurable success:

• Truspilot score is 4.8 since launch
  
  
• Creation of a component library has led to a 75% reduction in time-to-prototype
  
  
• Net promoter score averages 41.97% per month (+28% NPS increase)